So I work at a non-profit. Well, 5 non-profits, really. Lately I’ve been in charge of opening the returned direct mail, which is fun because I get to watch the money come in. But every time I open an envelope with our letter smattered in, “NO WAY!” or “TAKE ME OFF YOUR LIST” or “THIS IS A HORRIBLE IDEA” I take it a little personally. Alright, a lot personally. I shouldn’t, but I do.